How do you translate 130 years of craftsmanship into stories that resonate with a new generation of consumers?
Victorinox, the maker of the iconic Swiss Army Knife, had spent 130 years sharpening its craft. Now it was sharpening its positioning as a premium lifestyle brand, and the social presence needed to catch up. We came in to bridge that gap, turning functional communication into storytelling-led content, built to scale without diluting brand integrity.
Re-opening the storybook
We started where we always do: listening. Stakeholder interviews and audience research revealed that each Victorinox product category spoke to a distinct community, with different platforms, different habits, and different expectations. One-size-fits-all wasn't going to cut it. So we built a scalable framework of content pillars aligned with brand values that could. These themes allowed us to maintain a cohesive voice while adapting the narrative to resonate with each specific customer segment.
Designing for the modern shopper
By focusing on user needs, the digital experience was transformed into an intuitive, story-led journey. Shoppers now enjoy a spacious, mobile-optimized interface where navigation feels effortless and tailored to their needs.
To sustain this premium experience, we built a comprehensive design system that empowers the internal Victorinox team to manage and scale the platform. Packed with component libraries, it ensures the team can deploy consistent updates effortlessly.
The centerpiece of this ecosystem is the premium 3D configurator. It turned standard shopping into an engaging design experience, drawing customers in and giving a new segment of buyers a reason to invest in a premium, custom product.
‘‘Elespacio's efforts resulted in remarkable improvements in e-commerce conversion rates, revenue, and average engagement time. They demonstrated proactive project management with excellent communication.”
Desi Reuben — Senior UX Manager & Head of UX, Victorinox
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