How do you make an iconic brand feel desirable to a new generation, without compromising its identity?
After 12 years of collaborating with Nespresso, Elespacio strengthened this successful partnership in 2024 by becoming their content agency of record in Spain. The mission: captivate a younger generation of coffee lovers and their thirst for inspiring experiences, while maintaining premium positioning.
Our approach? Simple, but decisive.
We built a senior, agile team, blending brand expertise with fresh creative energy, around a single idea: refocus content around storytelling and tone. Every campaign became part of a larger narrative, where global ideas are transcribed into culturally resonant Spanish content, and innovative technology elevates existing assets into high-end imagery. The machines handle the heavy lifting, creatives ensure taste never slips.
Shaping Nespresso Spain’s brand presence across every key touchpoint, from e-commerce and retail boutiques to B2B channels, our work spans video, display and static content for digital advertising, alongside email marketing and in-store activations. By connecting digital and physical experiences, we ensure premium consistency across all platforms.
“Working with Elespacio feels easy, in the best way. They quickly understood what we needed, how we work, and how much we care about the details.
Since then, they've helped us take our content further and bring more craft into everything we do. It truly feels like we're in this together—and that shows in the results.”
Estefanía Navarro Negrié - Content Coordinator, Nespresso Spain
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