From raw data
to an immersive digital experience
It was that time of the year, just a couple of weeks before Christmas where everyone is looking to make the world a better place. It was during this time that Nespresso Spain was launching a new initiative to raise awareness about recycling coffee capsules with a creative campaign development, including app design.
The new program consisted of recycling the coffee from used capsules to later be used as fertilizer in the rice paddies of the Ebro delta. The area was proclaimed a National Park in 1983 and is now home to a wild variety of flora and fauna. It was a natural location in the wetlands for rice cultivation.
Each phase of Nespresso’s program was conceptually associated with a different season, i.e., “Recycling” took place in the winter, whereas “Cultivation” did so in springtime. In order to make information more understandable, we placed it on different layers, allowing users to choose how deep they’d like to dive into the data.
We designed 3 layers of information: the journey itself, containing a basic summary of the initiative; the facts and numbers, providing structure and credibility; and finally, additional surprise facts which gave the curious user a bit of extra knowledge.
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