Hotels dot com

Ten years of
brand building

with

It all started back in 2007...

Elespacio has forged a solid partnership with Hotels.com for nearly 10 years. During this time, we have helped the brand grow stronger by creating high quality online advertising campaigns that reach a global audience.

Very soon we will celebrate our 10th anniversary and our 1000th project together. We look forward to another 10 years of a successful long-lasting partnership.

North
America

4 Languages

8 POS


EMEA

16 Languages

18 POS

world map
Five red pins Black background with red pins Red pins Red pins on a black background

2007

2016

nearly
1,000
projects

about
30,000
banners

2016

Newsletters

Banners

Around
250/300
Banners per Month

Banner ad for an online advertising campaign for Hotels.com Digital banner ad for Hotels.com digital branding strategy Easter ad for online advertising campaign Summer campaign banner ad for Hotels.com Summer sale display ad for Hotels.com advertising campaign March breakaway online display ad Summer sale branding ad

“The Elespacio team are extremely reliable, precise and hardworking, and also a lot of fun to work with. I am looking forward to continue collaborating on exciting projects and meeting new challenges with them.”

NICO CARONE

CREATIVE PROJECT MANAGER

Banner ad for summer sale for Hotels.com Image ad with the road for the digital branding campaign Holiday ad example with Santa Clause on a beach Beach themed ad for Hotels.com online advertising campaign Red banner ad for big sale advertising campaign Summer themed branding campaign for Hotels.com Banner ad for luxury hotels promotional campaign

10 years in 7 milestones

From re-brands to mascots, we have been lucky to see Hotels.com evolve as brand from up close. Following are some of the highlights of these 10 years working together.

  • 2007
    Yellow square logo for Hotels.com

    The start

    2007 marks the start of Elespacio’s long-lasting relationship with Hotels.com

  • 2008
  • 2009
    Illustration of a male character with the suitcase for a Hotels.com brand campaign

    Smart

    An animated character who appeared between 2009 and 2011 in US ads.

  • 2010
    Character drawing for a brand campaign for Hotels.com

    Kay

    A charming illustrated character that was developed as a brand mascot for online campaigns.

  • 2011
  • 2012
    Four thumbnail images

    Lozenges

    A graphic element in the form of rhombus that was introduced as part of the updated brand identity in 2012.

  • 2013
    Hotels.com red logo

    Red

    A supportive graphic element that is currently being used throughout online advertising and commercials since 2013.

  • 2014
    Captain Obvious in a red uniform - Hotels.com mascot

    Captain Obvious

    A character who makes self-evident comments with the aim of stating that Hotels.com is the obvious choice.

  • 2015
  • 2016
    Illustration of a male character with the suitcase for a Hotels.com brand campaign

    Squirkle

    A new graphic element that is used to highlight the discount message on online ads.

Capitain Obvious
“Ten more years to come” Captain Obvious
Capitain Obvious

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