spirit of Ramadan
Playing with making recipes
As well as the complementary articles, each story featured an exclusive recipe presented by the Club Member. The recipes were presented with an expandable module using simple interactions to illustrate every step of the process.
Creating the content
Elespacio was responsible for the creation of both the written and image content. We worked closely with local journalists to define the angle and tone of the text, whilst our collaborators at Lumen Studio helped us create the exceptional recipe images featured in the stories.
As part of our social media campaign we created three Facebook Canvas ads that offered a glimpse into the different types of content featured on the site: stories, recipes and Nespresso products. Facebook’s innovative story-telling format helped spread the campaign and increase engagement with users on mobile devices.
Online display campaign
To promote the campaign, we created an extended number of HTML display ads in both Arabic and English showcasing Ramadan Stories, as well as various coffee and machine offers.