with Danet Danone
Teamwork makes dream work
Danone Group is a global brand with a strong presence in the food market in Spain. Elespacio partnered with DoubleClick, Young & Rubicam and Mediacom to develop and implement a Data Driven creative strategy to launch a new product called “Danet Doble Placer”. The goal was to generate lifts in brand awareness and purchase intent through increased interaction with highly relevant personalized ads among male consumers.
Segmentation and data signals
Danone wanted consumers to associate Danet Doble Placer with fun moments. This was achieved by identifying a set of situations and linking them to affinity groups within the DoubleClick audiences. These affinity groups were carefully chosen based on client´s own 1st party data about their consumer's demographics. The goal was to target the audience with a relevant message that spoke to them directly about something they were doing in that moment while introducing Danet Doble Placer.
We crossed demographic data with affinity segments
and moments to generate multiple messaging opportunities.