A new storefront brings the showroom experience online

A new storefront brings
the showroom experience online

with

Tell the brand story
by design

The client requested Elespacio to make some visual explorations of the landing page and product detail page. Our goal was to tell the brand story by design. We wanted to see the brand’s true personality reflected through the shop.

Brand Audit
and Discovery Phase

Following an expert audit into the current uterque.com, our team came up with some ideas on how to improve navigation while enhancing the brand experience.

We reviewed Uterque’s current art-direction and product photography to identify do’s and don’ts that could help bring more personality to the brand. The main idea behind our approach was to make the site more editorial and reflect the brand’s point of view on fashion and lifestyle.

Main navigation
and product page

Our team came up with recommendations on how to make the shopping experience easy and intuitive. We skimmed the navigation to display shoppable pages only and made the CTAs stand out clearly on the product page.

Next, we revised the usage of typefaces to create better hierarchy and made the favourite icon look more luxurious. Finally, we proposed using full blown images to create an editorial feel and to elevate the product.