Now, when I sometimes read of the technologies people imagined in old science fiction I think they must have been diviners. Or perhaps it's the modern scientist that looks to the old literature for inspiration. In any case Sonic Notify is one of those technologies that might seem familiar from such oldies - it allows messages to be sent to your smartphone at specific times or locations. This means that stores can send you a notification about a certain product just as you are interacting with it. Or if you're at a concert they can send exclusive content to your phone at any precise moment, enhancing your experience. And these are just a couple of examples of the possibilities this technology holds. Any brand that has a mobile app can install Sonic's software development kit (or SDK as the techie kids like to call it). The updated app then "hears" the sonic sound emitted through any loudspeaker (TV or otherwise) and a notification is activated. For now it's main uses are in marketing, but who knows what other interesting things people can come up with... For a more detailed description and demos go to the official website. Here is where I read about this.